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Content That Illuminates Your Impact
We amplify the ideas and businesses that deserve the spotlight.
Because the right message at the right moment can transform your entire trajectory.
Why
Spotlight Content Marketing?
About Spotlight Content Marketing
We are a full-service boutique marketing agency, obsessed with bringing clarity, relevance, and creativity to every message you share.
From brand strategy to content creation to campaign execution, we help you communicate like the market leader you are or the one you’re becoming.
Our focus is simple:
Illuminate your value. Elevate your voice.
Drive real business growth.
At Spotlight Content Marketing, we believe every great brand has a story, but not every brand knows how to tell it clearly
That's where we come in.
Content that drives outcomes.
Big-agency thinking.
Boutique-agency attention.
Senior-level expertise — not layers of account managers
Custom-built strategies — zero cookie-cutter content
Performance-driven results — creative backed by data
Clarity + consistency across every channel and customer touchpoint
Collaborative partnership — we operate like part of your team
We Deliver
What Sets Us Apart
Our Story
Peter Okun believes every brand has a powerful story and that clarity is what transforms that story into influence, engagement, and revenue.
As Founder and CEO of Spotlight Content Marketing, he has built a boutique agency dedicated to helping organizations define, express, and amplify their value with precision and purpose.
During his career, Peter has led high-performing marketing and communications teams across industries, including manufacturing, technology, financial services, higher education, travel & hospitality, and nonprofits. He has partnered with companies navigating moments of transformation, launching new offerings, entering new markets, reimagining their brand identity, or elevating their leadership voice. His work has consistently driven measurable outcomes, from increased demand and deeper customer relationships to stronger brand reputation and industry recognition.
Peter’s approach blends strategic insight, editorial excellence, and a deep understanding of what modern audiences need to see, feel, and believe. He has collaborated closely with executives and growth-stage teams alike, ensuring the message is aligned internally and powerful externally.
Before launching Spotlight Content Marketing, Peter served in senior leadership roles where he championed innovation, empowered high-value storytelling, and advanced mission-driven initiatives. His passion for marketing stems from a personal belief: when you shine a light on what makes a brand truly remarkable, great things follow.
Peter helps brands get seen, heard, and chosen by putting their message in the spotlight.
Industries We Serve
We specialize in complex and competitive categories
Manufacturing & Industrial
Higher Education & Professional Services
SaaS & Technology
Financial Services
Real Estate & Professional Services
Travel & Hospitality
But what truly matters isn't the industry, it's your ambition to grow.
Our Commitment to You
Your success isn’t just a metric, it’s our mission.
Because you’re not just hiring a vendor.
You’re gaining a partner in growth.
Let’s talk content strategy (or build a new story the market can’t ignore)
We show up ready to:
Listen
Learn your business inside & out
Challenge assumptions
Create solutions that make a measurable difference
Ready to put your brand in the spotlight?